Are your business goals outcomes or objectives, or both?
Do you define your business goals in terms of outcomes or objectives… or both. Which do you measure? Defining a strategic business goal as an outcome is to explain the why and what of the goal in...
View ArticleAutumn’s lessons. Track your efforts, celebrate your harvest.
I was having a chat with a friend this weekend about how to track and measure his continued progress on something he was working on. He was trying to be grounded in the effort of the daily tasks, but...
View ArticleClik here to view.
Do you track Customer Lifetime Value? What do you do with the info?
Customer Lifetime Value helps us understand a typical customer journey. Watching trends, or deviations from trend, can highlight points in time to improve engagement. Improving the value we both give...
View ArticleClik here to view.
When marketing is considered the poor cousin to sales
Marketing contribution is often overlooked when marketing is thought of as a cost center. It takes time and effort to demonstrate the real contribution to profits. Pixabay image All too often in our...
View ArticleClik here to view.
What does your data do for you? Does it have a real impact?
If we want to see your data impact trends, then we need to look at metrics rather than just tracking data. The thing is that we have to track to produce the metrics. But it’s seeing the trends in...
View ArticleClik here to view.
Data science lessons learned from experiencing COVID-19
Some people would ask, as a data scientist are you upset that the data actually failed you. Not really. Because I know in data science gaining insights from data is a combination of what the data...
View ArticleClik here to view.
How you use LTV is unique to your business
While we may want to have an easy formulaic answer to how to track LTV, it really depends on your business and your customers. How and why your track it can be unique to your business. So, what do...
View ArticleClik here to view.
Can tackling data silos help to solve people silo issues?
Data silos can happen in a company for many legitimate reasons. It can also be a symptom of a bigger problem – people silos. Tackling one can help to get at the root of the other. I think most people...
View ArticleClik here to view.
Do we seek data insight questions or answers?
When we are looking for business insights that are answers we often have some hypotheses or at least an idea in mind when we look at it. If instead, we look a little deeper and uncover data insight...
View ArticleClik here to view.
Tie your measurement plan to the customer journey
Creating a measurement plan tied to the customer journey improves customer experience and staff workflow. And better analytics insights! Have you ever had one of those moments where a quiet voice says...
View Article
